Preventing drink driving
We have a longstanding commitment to addressing drink driving through a range of interventions.
It can take just five minutes for you to feel the effects of an alcoholic drink, and even a small amount will harm your judgement on the road. The tragic outcome is that 1.2 million lives worldwide are lost every year because of drink driving. But together we have the power to change this. Every accident caused when someone is under the influence of alcohol is 100% preventable.
That's why we're committed to changing the attitudes towards drink driving of five million drivers, supporting the second UN Decade of Action for Road Safety.
One of our key partnerships is with UNITAR, the United Nations Institute for Training and Research. The partnership supports road safety events aimed at reducing traffic deaths and injuries and improving road safety globally. It has a particular focus on high-visibility enforcement in Latin America, Asia and Africa.
To date, our global campaigns have encouraged more than 25 million people to never drink and drive through signing a global pact. Building on what we have learnt from our drink driving interventions and feedback from our stakeholders, we are evolving our approach to focus on education programmes that promote changes in attitudes as a way to tackle drink driving.