Our DRINKiQ programme aims to raise the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting responsible drinking.

man reading pamphlet

DRINKiQ is a global resource to help people make responsible choices about drinking – or not drinking. The programme is delivered through training and providing information and practical advice online.

Our website, DRINKiQ.com, is available in 16 languages and 35 country sites and is a dedicated responsible drinking website that gives information on alcohol and its impact on the body, along with a range of resources to encourage moderate consumption.

We've developed specific modules for women, drivers and bartenders. We measure and evaluate the impact of our courses to ensure that they raise awareness of key facts about drinking and that participants are confident about sharing this knowledge with colleagues and friends.

Our global DRINKiQ platform will educate people on the risks of alcohol related harm through and is part of our wider 2030 targets reaching on positive drinking which include reaching one billion people with a dedicated message of moderation from our brands.

Visit DRINKiQ.com

Test your DRINKiQ

We’ve developed a super simple ten question quiz to test your knowledge on the effects of drinking.  The quiz is based on our global responsible drinking training programme, DRINKiQ. Take the quick quiz today to find out what your DRINKiQ is.

Take the quiz