Diageo Mexico

Diageo is the leading premium spirits company in Mexico and employs around 2,000 people who work in the local sites and offices.

Building thriving communities

We work to create shared value in the communities in which we operate. We focus on improving skills and employment opportunities. Through local partnerships with organizations including Mujer Emprende, Bécalos, Victoria 147, CANIRAC and multiple universities in Mexico, we support adult education programs that improve employment opportunities for women entrepreneurs and hospitality industry professionals and students.

Hospitality Programme

In partnership with Bécalos from Fundación Televisa and different universities in Cancún, Mexico City, Puebla and Riviera Maya, Diageo certifies students as experts in hospitality through this program. We have graduated over 2,000 students from 30 different generations of participants in Mexico, who now have additional skills that will help and open new employment opportunities.

In 2022 we launched a similar initiative for industry professionals in partnership with CANIRAC, focused on improving professionalization and quality in service in restaurants and hospitality industry.

Entrepreneurship Programme

‘Hablemos De Emprendedoras’ is our women empowerment program for entrepreneurs from different municipalities of Jalisco in which 34% of the women population are house holders. This initiative began in 2020 and is implemented with the support from a local partner and powered by Tequila Don Julio. By the end of 2022 we expect to have impacted positively over 600 women which will also create a benefit for their families and the local communities.

In addition to our programs, we continuously conduct different activities, special programs and participate in forums where women entrepreneurs and hospitality workers can learn new business skills or expand their networking opportunities through third parties and local partnerships.