Alcohol awareness at entertainment events
Every year our brands are enjoyed at different music festivals and special events in the country. Since last decade, in each of them we have committed to create different actions and activations that raise consumer awareness and encourage dialogue to help them make informed and responsible decisions about drinking, or choosing not to drink, alcohol. Successful campaigns reaching several thousands of consumers have been implemented during massive entertainment events including but not limited to the National San Marcos Fair, EDC Festival, Tropico, Formula 1 in Mexico City, and many others.