Diageo Russia

Diageo is one of the leading international spirits companies, with a world-class portfolio. The company runs its business in Russia and offers consumers an outstanding collection of premium brands with leading positions in the categories of whiskey and rums.

The company has begun its own distribution in the Russian market since 2006 and has enormous growth potential in the country.

Russia enjoys relatively high GDP per household, and a real consumer aspiration to sample premium drinks brands. With international spirits holding a relatively low total market share, our strategy  is to focus on premiumisation through imported and reserve spirits such as Johnnie Walker, The Singleton, Talisker, Mortlach scotch, Bulleit bourbon, Captain Morgan rum and Baileys liqueur.

We channel the quality, innovation and vast brand experience of our parent company, Diageo, one of the best performing, most trusted and respected consumer products companies in the world.

At the same time, we are committed to playing a positive role in society. We work hard to ensure alcohol can be enjoyed as part of a balanced lifestyle and we are proud of our work to help the communities we work with thrive.

Our brands

Our world-famous brands are enjoyed by millions of Russians in more than 70,000 shops and 19,000 bars and restaurants across 11 time zones.

Building our brand

Our products are beloved by bartenders, who create real cocktail masterpieces in some of Russia’s most exclusive bars. Every year we create unforgettable experiences through breathtaking brand activations and contemporary collaborations.

*According to the 2017 and 2018 sales report of the International Wine and Spirit Report, published at https://www.theiwsr.com/.