Diageo Iberia

Our company is built on a rich heritage and is sustained through innovation. In 1963 our whisky brand J&B launched in Spain. The smooth scotch was an immediate success and, when we encouraged people to mix things up and enjoy J&B with cola, an instant classic was born.

Today we continue to innovate by constantly looking to create new experiences for our consumers. We recently introduced a range of new products, including Gordon’s Pink, which won a prestigious Product of the Year award in Portugal; non-alcoholic Gordon’s; and Tanqueray Flor de Sevilla, the brand’s first variation in 200 years, with orange hues that evoke the city’s colour and flavours. At the same time, we work to ensure alcohol is enjoyed sensibly and as part of a balanced lifestyle. We are proud of our work to help educate people on issues such as underage drinking and drink driving and to change behaviour and reduce harm.

We are also committed to building thriving communities across the region. Our Learning for Life and Bar Academy programmes support young adults who want to develop a career in the hospitality sector and is active in five cities across Spain and Portugal.

Our brands

From Madrid to Madeira, consumers can enjoy our range of over 90 high-quality brands, including J&B, Johnnie Walker, Baileys, Cacique and Tanqueray.

Reserve

Our Reserve brands are key to our success in Iberia. We lead the way by offering memorable experiences through our World Class platform, which brings together the best bartenders in the region.

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