Diageo Great Britain

Diageo Great Britain is one of Britain’s leading exporters, helping to fly the flag for British business in over 180 countries.


net sales increase in FY18*


increase in Scotch sales in FY18*


Guinness net sales increased 8% and gained 30bps of share in the beer category in FY18*

Great Britain is our home and our success is built on a rich British heritage. From John Walker’s genius for blending whisky to Charles Tanqueray’s pioneering London gin, we stand on the shoulders of industry giants and act with the same entrepreneurial spirit and determination to succeed.

Our company is sustained through innovation and we are constantly looking to create new experiences for the millions of people who enjoy our brands. For example, Gordon’s Pink Gin and CÎROC French Vanilla, both launched in 2017 to capitalise on emerging consumer trends, have proven hugely popular.

We go to great lengths to ensure that alcohol is enjoyed responsibly and as part of a balanced lifestyle. We support a range of responsible drinking initiatives, including Join the Pact and Smashed, which has reached over 333,000 pupils in 1,400 schools across the UK since launch.

We’re also proud of our work across Great Britain to help build strong communities and a better environment. Programmes such as Learning for Life help young people from a range of backgrounds to find sustainable employment in our industry and beyond.

*Source: Diageo Annual Report 2018

Our brands

From Guinness to Smirnoff, our worldclass portfolio includes some of the most iconic and best-loved brands and is enjoyed by millions of people across Great Britain every year.


Our Reserve brands deliver strong growth in Great Britain, with Tanqueray enjoying double-digit growth in the first half in FY18.