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Guinness Ghana Breweries PLC

Guinness Ghana Breweries PLC is the leading total beverage business in Ghana.

Alcohol in society

Alcohol in society

We believe that responsible drinking can be part of a balanced lifestyle and we encourage people to enjoy alcohol safely. We are proud of our commitment to promoting responsible drinking and tackling the misuse of alcohol among group such as young people and commercial drivers.

Our initiatives

  • Our programmes are aimed at partnering with institutions to change attitudes and behaviours. This includes making information available to consumers through our marketing strategies, rolling out programmes to address alcohol misuse, advocating for effective alcohol policy and ensuring a balanced debate.
  • In the last few years, we have invested heavily in three key areas: drink driving (Go the Distance), underage drinking (Hit the Books not the Booze) and binge drinking (Responsible Drinking Booths).

Our results so far

  • We have trained around 6,000 students using our What’s your DRINKiQ? programme.
  • In 2017, our programmes educated 1,863 students on the effects of underage drinking in seven basic and senior high schools.
  • Our Twa Kwano Mmom drink driving campaign has reached 50,000 commercial drivers across Ghana.

Tackling drink driving

We believe in helping people make informed choices about alcohol so they can celebrate life every day, everywhere. We take a leading role in addressing issues around alcohol misuse, especially drink driving. We want to foster stronger collaboration among the key actors in regard to drink driving so we can take effective action to ensure safety on Ghanaian roads.

We do this in a number of ways. Twa Kwano Mmom (Go the Distance), our flagship drink driving campaign, educates commercial drivers on the dangers of drink driving while we also partner with the Police Motor Traffic and Transport Department to ensure alcohol limits are vigorously and visually enforced.

Twa Kwano Mmom has been in operation for the last five years. In that time we have engaged with and educated almost 50,000 commercial drivers across the country.

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