Diageo South Africa

Diageo South Africa is the country’s leading premium spirits company.




Market share in scotch – the leading position*



Diageo South Africa was established in 2015 but Diageo brands have been popular across the country for more than a century. Today we have a world-class portfolio of global and local brands across all categories, from ready to drink and mainstream spirits to international premium spirits.

Our company is sustained through innovation and we are constantly looking to create new products and experiences for South African consumers. These include new and revived variants as well as brands to suit different occasions and needs such as Haig Club Clubman.

At the same time we want to ensure that people can enjoy alcohol as part of a balance lifestyle and we support programmes that change behavior and reduce harm. Drive Dry, our hard-hitting, responsible drinking
campaign, has so far inspired 15,000 people to pledge never to drink and drive.

We are also committed to reducing our environmental impact and building thriving communities in the places where we operate. In particular, we want to provide reliable and safe local employment and we are proud to have achieved 4,595 lost time accident free days up to the end of May 2018 at our plant in Isipingo.

* Source: AC Nielson – L6M at Feb 18

Our brands

From Port Elizabeth to Pretoria, our brands are enjoyed by millions of South Africans every year and include world-famous names like Johnnie Walker, Tanqueray and Smirnoff 1818.


We have a significant reserve brand portfolio in South Africa providing consumers with aspirational and luxurious products such as CÎROC™ vodka, The Singleton and Johnnie Walker Blue Label.