Diageo Africa

Diageo employs and manufactures locally throughout Africa, producing local brands with locally sourced materials. It has scale, depth, and a significant footprint as a committed local investor.

Sustainable development

We always seek to empower the communities we work in and to support the wider development and progress of the countries in which our brands are sold. While our programmes are driven by local priorities, the themes we focus on are sustainable agriculture, creating employment, providing skills and access to clean water.

Sustainable agriculture

A robust, resilient and thriving agriculture is fundamental for Africa, as is a sustainable environment to support it.

Our initiatives

  • We know that reforestation across Africa is vital in supporting water systems across Kenya, Uganda and Ethiopia this year employees have planted across 104,000 trees.
  • In Ghana, we have helped establish GRIPE to help build a recycling infrastructure for plastics in Accra including collection and reprocessing. Pioneering concrete blocks made of recycled plastic.
  • Our longstanding connection with farmers has resulted in some of our most developed programmes, we continued to support groups of smallholder farmers through a selection of training, access to seeds and fertilisers, access to capital through micro-loans, and engagement with NGOs and other stakeholders to build financial resilience.

Our results so far

  • In Kenya we added 15,000 new small holder farmers to our supplier network in an around our new Kisumu Brewery to supply sorghum to make the local Senator beer.
  • Across our African markets we launched the Africa Plastics Recycling Alliance with a number of peers this year, designed to facilitate viable recycling infrastructure across African markets.
  • In Tanzania, last year we piloted training for smallholder farmers to support their resilience to climate change.

Building stronger communities

Across Africa we work on campaigns which align with our global goals, focusing on empowering women and the provision of clean and safe water.

Our initiatives

  • Our Water of Life programme provides a pan-regional and effective water management programme on a community and commercial basis.
  • Our Water Blueprint aligns with the UN global sustainability goals on water stewardship. We also focus on access to safe sanitation and hygiene facilities across Africa.
  • We aim to empower women in different ways, including through supportive internal and external networks and initiatives like working with CARE International to support entrepreneurial female farmers.

Our results so far

  • Our initiated WASH projects across Africa this year, one in Cameroun, enabled 15,000 people around Moinam & Marouar to access clean water. We also led child labour and positive drinking awareness events, and encouraged women to take part in a hygiene session helping 150 women create new water-related businesses in the area.
  • Project Heshima, in Kenya, provides vocational training to women at risk of consuming or producing illicit alcohol, empowering them economically cutting down the public health risk.
  • Lake Victoria in East Africa, provides clean water essential in sustaining the communities and ecosystems nearby. At our site in Kampala our new water treatment plant means the water we return to the Lake Victoria area is of higher quality than what we extract.