Where we operate

Highlights

11.5%

11.5% of Diageo’s net sales.

10m

Our Water of Life programme has reached more than 10 million people in 18 countries in Africa since 2006.

73%

We source 73% of agricultural materials locally in Africa for use by our African markets.

We group the countries in Africa into four main markets.

Market	Performance

Africa Regional Markets (ARM)	3.3
East Africa	4.4
South Africa	2.3
Nigeria	2.3
Other (principally Travel Retail)	0.1

Split of net sales by market.

Malta Guinness is brewed in Nigeria and Ghana, and is the number one non-alcoholic malt drink in both countries.

Tusker lager has brewed in East Africa since 1922 and is popular in Kenya, Uganda, and Tanzania.

High in quality but low in price, Senator Keg is the world's first beer brewed only from sorghum.

This popular Irish lager has a distinctive, sparkling colour and is the largest-growing lager in Nigeria.