Scotch is our largest category, representing 25% of our total net sales for the fiscal year ending 30 June 2019 and more than £3.2 billion in net sales.
Popular tipple: Johnnie Walker and coconut water
How to take it: Latin Americans traditionally prefer scotch served neat, though it also features in popular cocktails like Whisky Sour or Old Fashioned
Drink like a local: Cool and refreshing, scotch and coconut water is a popular mix in northeast Brazil
Popular tipple: Johnnie Walker and Cold Green Tea
How to take it: Soda and water are popular mixers in Asia
Drink like a local: A habit among Chinese consumers is to drink Scotch and other whiskies with Green Tea
Popular tipple: Johnnie Walker and ginger ale
How to take it: Scotch with ginger ale reflects a regional preference for flavours that soften and sweeten
Drink like a local: Order your scotch on ice or with a sweet soft drink
Popular tipple: Johnnie Walker and soda highball serve – a timeless classic
How to take it: A range of tastes and climates means anything goes
Drink like a local: Cardhu and cola has become hugely popular in southern Europe
Popular tipple: Old Fashioned made with Johnnie Walker Black Label
How to take it: Although neat serves are still commonly drunk, the rise in popularity of Scotch cocktails have led to the resurgence of traditional scotch based drinks like Rob Roy and Rusty Nail
Drink like a local: Scotch with banana liquor is part of a regional trend for quirky mixes
Released in GB in October 2018, White Walker by Johnnie Walker sold one bottle a minute on Amazon UK in the first 24 hours of it being available.
We have established whisky boutiques in China and across Asia Pacific, which are creating greater consumer interest in Scotch and driving growth. Our influential business partners are enabling improved access to high net worth consumers.
We have an exciting range of new projects in the deluxe and super deluxe segments in Latin America and the Caribbean. In Mexico, for example, we recently launched Buchanan’s Select, a 15-year-old limited edition blend of single malts.
Our flagship Johnnie Walker retail store in Madrid is a new participatory space for whisky veterans and novices alike. Discover and purchase whiskies from the Johnnie Walker range while learning how to create great drinks at home.
This year we painted South Africa Johnnie Walker Black with a series of pop-up bars at some of the county’s trendiest night spots aimed at consumers in the on and off trade.
We launched a Johnnie Walker Blue Label pop-up store during the country’s festive season. Consumers were treated to Johnnie Walker Blue Label mentoring and could engrave their Johnnie Walker bottle with a personal message.
Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee.
Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries.
