Brand introduction

We have an outstanding collection of over 200 brands enjoyed in more than 180 countries. Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small. Old and new, global and local the breadth of our portfolio is second to none.

Diageo's brand portfolio includes:

Global giants: instantly recognisable brands

We are custodians of internationally renowned brands built over hundreds of years. Today these iconic brands are both the foundations of our business and the inspiration for us to achieve more.

Local stars: A world of brands

Our brands are inspired by the world around us. Our local stars reflect the trends, tastes and experiences of people around the world and provide a strong platform for our business to grow.

Reserve: A multi-award winning portfolio

Our brands are steeped in heritage, craftsmanship and authenticity, and each has its own story to tell. Our reserve brands of fine spirits tell these stories through innovative production, inspiring design and once-in-a-lifetime experiences.