01 OCT 2019 Video

Video

How using virtual reality helps to communicate the importance of drinking responsibly

Our brands are made with pride, and made to be enjoyed – responsibly.

Meet Diageo’s Culture and Partnership Director in North America, Sari Brecher. Sari talks about what her role as a Culture and Partnerships Director involves, and how we use virtual reality to communicate the importance of drinking responsibly. 

Having been at Diageo for 19 years, Sari uses her marketing skills to work on social responsibility programmes, finding the best ways to communicate our messages at the right time and in the right way. 

Find out more about how we’ve been using this innovative technology: https://www.diageo.com/en/news-and-media/features/consumers-experience-first-person-perspective-of-binge-drinking-tragedies-in-virtual-reality-series/