Preventing Drink Driving

It can take just five minutes for you to feel the effects of an alcoholic drink, and even a small amount will harm your judgement on the road. The tragic outcome is that 1.2 million lives worldwide are lost every year because of drink driving. But together we have the power to change this. Every accident caused when someone is under the influence of alcohol is 100% preventable.

We invest in partnerships with police, local authorities and other agencies that support enforcement; we provide education for drivers and law enforcers; and we support safe rides and public transportation.

One of our key partnerships is with UNITAR, the United Nations Institute for Training and Research. The partnership supports road safety events aimed at reducing traffic deaths and injuries and improving road safety globally. It has a particular focus on high-visibility enforcement in Latin America, Asia and Africa.

Reducing Drink Driving in Nigeria, in collaboration with the Ministry of Transportation for Nigeria

Building on what we have learnt from our drink driving interventions and feedback from our stakeholders, we are evolving our approach to focus on education programmes that promote changes in attitudes as a way to tackle drink driving. As a result, 2020 will be our final year for #JoinThePact, which successfully encouraged 25 million people to never drink and drive through signing a global pact.