Implement global alcohol industry commitments to expand and increase efforts on:
- reducing underage drinking
- strengthening and expanding market codes of practice
- providing consumer information and responsible product innovation
- reducing drink driving
- enlisting the support of retailers to reduce harmful drinking.
Twelve leading beer, wine, and spirits companies that form the International Alliance for Responsible Drinking (IARD), and four of the leading global internet platforms, Facebook, Snapchat, Twitter and YouTube, have formed a unique partnership to deliver better safeguarding measures for online alcohol advertising.