Women's empowerment

Woman washing bottle

We understand that when women have access to education and learning there is a powerful and positive ripple effect on their society – that's why empowering women throughout our value chain is one of our key strategic priorities.

Our programmes provide opportunities for women in 17 countries to learn and develop skills that help them have a greater influence in society and the economy. The programme focuses on four key areas:

  • Our company: ensuring a diverse and equitable workforce.
  • Our industry: delivering targeted skills training to women in hospitality to improve their knowledge and job prospects.
  • Our communities: working with partners to train women in marginalised communities and help them find jobs and start businesses.
  • Our consumers: raising awareness among consumers.

Our projects are designed to:

  • Promote gender equality and empower women and girls
  • Promote inclusive sustainable growth
  • Promote skills, employability and lifelong learning
  • Reduce poverty
  • Promote better health and wellbeing.


Our women’s empowerment programmes have supported over 435,000 women to date through initiatives such as education and skills training.

In 2020 our programmes specifically designed to empower women supported over 35,000 women this year. Initiatives include our programme for women in Maharashtra and Rajasthan in India who manufacture and sell sanitary pads for their communities, and women in self-help groups in Maharashtra who run ‘water ATMs’ providing clean, safe water.

View more case studies

Diversity in the workplace

We were the first alcohol beverage company to sign the UN Women’s Empowerment Principles – we are committed to workplace diversity for our own business, as well as growing the talents, skills and capability of the women who work in our wider value chain.

Throughout our global business we have various initiatives and policies to ensure gender equality. These include:

  • 40% of our leadership to be women by 2025
  • 50% of our graduate/MBA intake to be women
  • All shortlists for leadership positions must include an internal female candidate
  • Flexible working, telecommuting, paid maternity leave and employee assistance programmes
  • Strong policies on diversity and programmes in many markets for health, safety, wellbeing and education for our female employees.

As of July 2020, 39% of leadership roles in our business were held by women, taking us beyond the target we set for 2020, and towards our next milestone of 40% by 2025. Women account for 50% of our Board of Directors and 38% of our Executive Committee.

Read more about diversity and inclusion