2020 sustainability and responsibility targets
Our 2020 targets built and expanded on the foundations laid by our previous targets, which expired in 2015.
We set ourselves ambitious targets to be reached by 2020 and committed to measuring and reporting on our progress in a transparent and meaningful way. Our targets were selected to ensure we help to achieve the UN’s Global Goals and support WHO programmes on health, such as the Global Action Plan for the Prevention and Control of Non-Communicable Diseases.
The industry-leading goals reflected the holistic way we measure and evaluate our responsibility and sustainability efforts, focusing on impact, not only within our own operations but across our supply chain. They also reflected the importance of working in partnership to create true scale for our many programmes and initiatives around the world.
Our 2020 targets focused on three interconnected areas that are most material to our business and our stakeholders. These are:
Promoting positive drinking
Our goal is for people to 'drink better, not more' through initiatives to encourage moderation and tackle misuse.
Building thriving communities
We will equip the communities in which we operate with the skills and resources to build a better future.
Reducing our environmental impact
We will achieve our goals in this area by making our products and business operations more environmentally sustainable.