Crown Royal
Crown Royal was created as a gift to celebrate the visit of King George VI and Queen Elizabeth to Canada in 1939.
Highlights
35%
35% of Diageo net sales.
2,500
2,500 talented employees.
10
10 production sites.
Diageo America
Diageo North America is the leading premium drinks business and one of the best-performing CPGs across the United States and Canada.
Our success is built on a rich heritage. Every day, our more than 2,600 people across North America proudly claim ownership for shaping Diageo North America’s future and playing an essential role in our brands’ success – proud custodians of Bulleit, Don Julio, Captain Morgan and many more iconic brands.
Our locations
Discover sales
This is sales at its most far-reaching and people-pleasing. Taking iconic, timeless brands and finding them new places to thrive. We’re the world’s leading premium alcohol company, selling 6.5 billion litres of spirits and beer in 180 countries. Our brands are known and enjoyed the world over. But there’s still so much potential - new generations of shoppers, new untapped markets, new occasions, and new outlets. And this is where we’d love your help.
American HQ move
It is a very exciting time at Diageo. We are moving our North American Headquarters from Norwalk, CT to 3 World Trade Center at the start of 2020. With this move, we will be expanding our employee base in New York City and we are proactively identifying our next generation of employees to assume roles at this downtown location. Keep an eye on our social media and careers site to find out more.
“New York is a great place. In the last nine months, it’s really been about new technology. General sales meetings happen every month. We bring the entire sales force in when we’re kicking off something special like Smirnoff Zero Sugar. Seeing the opportunity we have to grow these brands in New York, it really drives you every day.”
Christopher Flanagan
“I love being a part of the creative process every day. Success and failure is just part of being an innovator. If you don’t fail, you’re not innovating. And so, every day my team is willing to take risks. I feel like we celebrate every launch and we are so proud of what we do.”
Olivia McNeal
Our key brands
Ketel One
Developed 300 years ago by Joanness Nolet, Ketel One is an ultra-premium vodka known for its personality.
Johnnie Walker
One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.
Smirnoff
Smirnoff is created using a unique process involving three distillations and ten stages of filtration.
Captain Morgan
Captain Morgan Original Spiced Rum is one of the most popular rum brands in the world.
Bulleit
Bulleit Bourbon is russet in colour with a rich, oaky aroma, distilled and aged in the Bulleit family tradition.
