Technology is changing consumer behaviour
The way people socialise, share and consume information, make purchases and interact with brands is being revolutionised by technology. What does this mean for Diageo? The nature of how we sell, reach customers and consumers, create new opportunities for growth and challenge established conventions is transforming.
With digital creating an ‘always on’ culture, consumers are more connected, demanding, informed and savvy, expecting anything, anytime, anywhere, accessible with any device. As the digital world continues to evolve and eCommerce accelerates, digital channels will play an ever-increasing role in bringing our products to consumers. How we innovate and transform is crucial to ensuring consumers can purchase our brands and products in a way works for them and sets Diageo apart.
This world is already here but we will accelerate it in ways we are only just starting to imagine. That is why we're on the lookout for talented and curious individuals who see every challenge as a new opportunity to do something incredible.